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Answer Engine Optimization

AEO

Buyers ask questions before they search for vendors. AEO makes your site the clearest, best-structured answer to those questions, in search features and in AI assistants alike.

01

What we deliver

Open any item for what is included, the outcome and a typical timeline.

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01

Question research across the buying journey

2 weeks

Question research collects the exact questions buyers ask search engines, AI assistants, sales and support. Each question is mapped to a buying stage and to the page that should answer it.

What’s included

  • Question bank from search, sales calls and support tickets
  • Buying-journey mapping
  • Content gap list

Outcome

A list of answers your site must own.

Typical timeline

2 weeks

Book a call about question research across the buying journey
02

Answer-block and FAQ content design

Ongoing, monthly

An answer block is a 40–60 word direct answer placed under a question heading. Answer engines and featured snippets lift these blocks, so we write the answer first and expand below it.

What’s included

  • Answer-first page templates
  • FAQ sections for each page
  • Editorial guidelines

Outcome

Content that gets quoted.

Typical timeline

Ongoing, monthly

Book a call about answer-block and faq content design
03

Schema.org markup across every template

2–3 weeks

Schema.org markup labels your content in a format search engines and AI systems read directly, including Organization, Service, FAQPage, Article, Product and BreadcrumbList.

What’s included

  • Schema plan for each template
  • JSON-LD implementation
  • Validation and error monitoring

Outcome

Machines understand what each page is about.

Typical timeline

2–3 weeks

Book a call about schema.org markup across every template
04

Entity and knowledge panel alignment

3–4 weeks

Entity alignment makes every source describe your company the same way: name, services, locations and leaders. Consistent entities earn knowledge panels and more accurate AI answers.

What’s included

  • Entity audit across directories and profiles
  • sameAs and Organization markup
  • Profile and listing updates

Outcome

Accurate brand facts in answers.

Typical timeline

3–4 weeks

Book a call about entity and knowledge panel alignment
05

Assistant visibility tracking

Monthly

Assistant visibility tracking measures how often AI assistants and answer features mention or recommend your brand for your priority questions, compared with competitors.

What’s included

  • Priority prompt set
  • Monthly mention and citation tracking
  • Competitor comparison

Outcome

AI visibility you can report on.

Typical timeline

Monthly

Book a call about assistant visibility tracking
06

Content refresh programs

Quarterly

A content refresh program updates existing pages with current data, clearer answers and newly asked questions. Fresh, specific pages are more likely to be cited than outdated ones.

What’s included

  • Decay and opportunity scoring
  • Quarterly refresh calendar
  • Change logs for each page

Outcome

Pages that stay current and cited.

Typical timeline

Quarterly

Book a call about content refresh programs
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02

How it runs

01

Discover

Audit the funnel, the data and the tools. Agree the revenue number we are working toward.

02

Design

Strategy, architecture and wireframes signed off before anything is built.

03

Build

Configure, integrate and ship in short cycles with weekly check-ins.

04

Run

Report against pipeline, then improve what the numbers point at.

03

Platforms we use

All partners
04

Questions

How long does an Answer Engine Optimization engagement take?

Most projects run six to twelve weeks from discovery to launch. Ongoing programs move to a monthly retainer with quarterly planning.

What do you need from us to start?

Access to your analytics, CRM and website platform, plus one decision-maker who can sign off scope and priorities.

Do you work with our existing platforms?

Yes. We audit what you have first and only recommend changes where the current tool is the constraint.

Other services

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Contact

Let’s get to work. Start a conversation.

hello@builtwithdigital.comBook a call