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Generative Engine Optimization

GEO

Generative engines summarise the web and cite a handful of sources. GEO is the work of becoming one of those sources for the topics that drive your pipeline.

01

What we deliver

Open any item for what is included, the outcome and a typical timeline.

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01

Prompt and citation audits across engines

2 weeks

A citation audit runs your priority prompts through ChatGPT, Gemini, Perplexity and Google AI Overviews and records which sources each engine cites for your category.

What’s included

  • Prompt set grouped by buyer intent
  • Citation log across four engines
  • Gap analysis against competitors

Outcome

Know where you are cited and where you are missing.

Typical timeline

2 weeks

Book a call about prompt and citation audits across engines
02

Source and authority mapping

2 weeks

Source mapping identifies the sites generative engines trust in your category, such as review platforms, publications, directories and forums. Those become your authority targets.

What’s included

  • Inventory of cited sources
  • Authority priority list
  • Outreach plan

Outcome

A short list of sources worth earning.

Typical timeline

2 weeks

Book a call about source and authority mapping
03

Citable content: data, definitions, comparisons

Ongoing, monthly

Generative engines cite pages that state facts clearly: original data, plain definitions and fair comparisons. We create content designed to be quoted.

What’s included

  • Original research and statistics pages
  • Definition and glossary pages
  • Comparison and alternatives pages

Outcome

Pages engines prefer to cite.

Typical timeline

Ongoing, monthly

Book a call about citable content: data, definitions, comparisons
04

Digital PR for third-party mentions

Ongoing, monthly

Digital PR earns mentions on the third-party sites engines already trust. Those mentions carry more weight in generative answers than claims made on your own site.

What’s included

  • Story angles built from your data
  • Journalist and publication outreach
  • Review and list placements

Outcome

More trusted mentions of your brand.

Typical timeline

Ongoing, monthly

Book a call about digital pr for third-party mentions
05

Brand entity consistency

3 weeks

Brand entity consistency keeps your name, category and claims identical across your site, profiles and listings, so generative engines describe your company correctly.

What’s included

  • Profile and listing audit
  • Standard brand description
  • Correction requests

Outcome

Engines describe you accurately.

Typical timeline

3 weeks

Book a call about brand entity consistency
06

Share-of-answer reporting

Monthly

Share of answer is the percentage of priority prompts in which your brand is mentioned or cited. We report it monthly by engine, topic and competitor.

What’s included

  • Monthly share-of-answer dashboard
  • Breakdown by engine and topic
  • Recommended next actions

Outcome

A clear GEO metric for leadership.

Typical timeline

Monthly

Book a call about share-of-answer reporting
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02

How it runs

01

Discover

Audit the funnel, the data and the tools. Agree the revenue number we are working toward.

02

Design

Strategy, architecture and wireframes signed off before anything is built.

03

Build

Configure, integrate and ship in short cycles with weekly check-ins.

04

Run

Report against pipeline, then improve what the numbers point at.

03

Platforms we use

All partners
04

Questions

How long does a Generative Engine Optimization engagement take?

Most projects run six to twelve weeks from discovery to launch. Ongoing programs move to a monthly retainer with quarterly planning.

What do you need from us to start?

Access to your analytics, CRM and website platform, plus one decision-maker who can sign off scope and priorities.

Do you work with our existing platforms?

Yes. We audit what you have first and only recommend changes where the current tool is the constraint.

Other services

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Contact

Let’s get to work. Start a conversation.

hello@builtwithdigital.comBook a call