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Solution Design & Automation

We map how leads, deals and service requests actually move through your business, then design the systems and automations that make that flow repeatable and measurable.

01

What we deliver

Open any item for what is included, the outcome and a typical timeline.

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01

CRM architecture and data model

3–6 weeks

CRM architecture decides which objects, properties and associations hold your customer data. A clean model makes reporting, automation and enrichment work; a messy one breaks all three.

What’s included

  • Object and property design
  • Field governance and naming rules
  • Migration and deduplication plan

Outcome

One source of truth for revenue data.

Typical timeline

3–6 weeks

Book a call about crm architecture and data model
02

Lead routing, scoring and lifecycle stages

2–4 weeks

Lead routing sends each inbound lead to the right owner within minutes, and lead scoring ranks leads by fit and intent. Lifecycle stages record where every contact sits in the funnel.

What’s included

  • Fit and engagement scoring model
  • Round-robin and territory routing
  • Lifecycle stage automation

Outcome

Faster speed-to-lead and fewer dropped leads.

Typical timeline

2–4 weeks

Book a call about lead routing, scoring and lifecycle stages
03

Integrations between CRM, CMS and data tools

2–6 weeks

Integrations keep contacts, deals and activity in sync between your CRM, website, enrichment and billing tools. We use native connectors first and middleware only where a native option falls short.

What’s included

  • Integration map and data flow
  • Native and middleware connections
  • Sync monitoring and error alerts

Outcome

No more copying data between tools.

Typical timeline

2–6 weeks

Book a call about integrations between crm, cms and data tools
04

Workflow automation and reporting

3–5 weeks

Workflow automation handles repeat tasks such as follow-ups, handoffs, renewals and alerts. Reporting turns the same data into dashboards each team checks every week.

What’s included

  • Documented automation library
  • Team and executive dashboards
  • Attribution reporting

Outcome

Hours of manual work removed each week.

Typical timeline

3–5 weeks

Book a call about workflow automation and reporting
05

Sales data enrichment pipelines

2–4 weeks

An enrichment pipeline fills missing company and contact data automatically and keeps it current. We set rules so enrichment improves the CRM instead of flooding it with duplicates.

What’s included

  • Provider selection across Apollo.io, ZoomInfo and Sales Navigator
  • Enrichment and refresh rules
  • Duplicate and data-decay controls

Outcome

Complete, current records for every target account.

Typical timeline

2–4 weeks

Book a call about sales data enrichment pipelines
06

Documentation and team enablement

1–2 weeks

Documentation and enablement make the system usable after the project ends. Every workflow, field and report gets a written owner, a runbook entry and a short training.

What’s included

  • System runbook
  • Role-based training sessions
  • Recorded walkthroughs

Outcome

A team that runs the system without us.

Typical timeline

1–2 weeks

Book a call about documentation and team enablement
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02

How it runs

01

Discover

Audit the funnel, the data and the tools. Agree the revenue number we are working toward.

02

Design

Strategy, architecture and wireframes signed off before anything is built.

03

Build

Configure, integrate and ship in short cycles with weekly check-ins.

04

Run

Report against pipeline, then improve what the numbers point at.

03

Platforms we use

All partners
04

Questions

How long does a Solution Design & Automation engagement take?

Most projects run six to twelve weeks from discovery to launch. Ongoing programs move to a monthly retainer with quarterly planning.

What do you need from us to start?

Access to your analytics, CRM and website platform, plus one decision-maker who can sign off scope and priorities.

Do you work with our existing platforms?

Yes. We audit what you have first and only recommend changes where the current tool is the constraint.

Other services

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Contact

Let’s get to work. Start a conversation.

hello@builtwithdigital.comBook a call